> For the complete documentation index, see [llms.txt](https://kitaro.gitbook.io/kitaro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://kitaro.gitbook.io/kitaro/overview/business-greater-than-project.md).

# Business > Project

The primary purpose of Kitaro World is to grow a sustainable business, not an inevitably slow-draining project over time.  As such, we don't typically follow the standard NFT blueprint.

***Quality > Quantity***

Benefits of a business model over a project model:

* Proper capex/opex allocation
* Long term use of expenditures considered over short term holder retention
* Organic product-first marketing instead of paid influencer shills